Borders, A. Leila: search on Z-Library

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1

Tell me a story: The role of narrative transportation and the C-suite in B2B advertising

Anaza, Nwamaka A., Kemp, Elyria, Briggs, Elten, Borders, Aberdeen Leila

Journal:

Industrial Marketing Management

Year:

2019

Language:

english

File:

PDF, 526 KB

english, 2019

2

The heart in organizational buying: marketers' understanding of emotions and decision-making of buyers

Kemp, Elyria A., Borders, Aberdeen Leila, Anaza, Nwamaka, Johnston, Wesley J., Borders, AberdeenLeila

Journal:

Journal of Business & Industrial Marketing

Year:

2017

Language:

english

File:

PDF, 517 KB

english, 2017

3

Beyond the Dyad: Electronic Commerce and Network Perspectives in Industrial Marketing Management

Aberdeen Leila Borders, Wesley J. Johnston, Edward E. Rigdon

Journal:

Industrial Marketing Management

Year:

2001

Language:

english

File:

PDF, 67 KB

english, 2001

4

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

Aoki, Kei, Obeng, Efua, Borders, Aberdeen Leila, Lester, Deborah H.

Journal:

Journal of Global Scholars of Marketing Science

Year:

2019

Language:

english

File:

PDF, 1.60 MB

english, 2019

5

Occupational dream pursuit: decision making and consumption behaviors

Kemp, Elyria, Borders, Aberdeen Leila

Journal:

Journal of Consumer Marketing

Year:

2017

Language:

english

File:

PDF, 469 KB

english, 2017

6

Sustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue

Borders, Aberdeen Leila, Lester, Deborah H.

Journal:

Journal of Global Scholars of Marketing Science

Year:

2020

File:

PDF, 521 KB

2020

7

Strategically Surviving Bankruptcy during a Global Financial Crisis: The Importance of Understanding Chapter 15

Evans, Jocelyn, Borders, Aberdeen Leila

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 159 KB

english, 2014

8

Proxemics and Its Effect on Travelers During the Sales Contact in Hotels

Hashimoto, Kathryn, Borders, Aberdeen Leila

Journal:

Journal of Travel & Tourism Marketing

Year:

2005

Language:

english

File:

PDF, 665 KB

english, 2005

9

Editorial on the role of emotions in B2B marketing

Borders, Aberdeen Leila, Kemp, Elyria A., Borders, AberdeenLeila

Journal:

Journal of Business & Industrial Marketing

Year:

2017

Language:

english

File:

PDF, 230 KB

english, 2017

10

Paying the piper: Performing rights organizations and their role in the retail function

Elyria Kemp, Chinna Natesan, Aberdeen Leila Borders, Steven W. Kopp

Journal:

Journal of Retailing and Consumer Services

Year:

2011

Language:

english

File:

PDF, 186 KB

english, 2011

11

Paying the piper: Performing rights organizations and their role in the retail function

Elyria Kemp, Chinna Natesan, Aberdeen Leila Borders, Steven W. Kopp

Journal:

Journal of Retailing and Consumer Services

Year:

2011

Language:

english

File:

PDF, 186 KB

english, 2011

12

Business model innovation for sustainability: An investigation of consumersâ willingness to adopt product-service systems

Sattari, Setayesh, Wessman, Anna, Borders, Leila

Journal:

Journal of Global Scholars of Marketing Science

Year:

2020

File:

PDF, 1.96 MB

2020

13

Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina

Deirdre T. Guion, Debra L. Scammon and Aberdeen Leila Borders

Journal:

Journal of Public Policy & Marketing

Year:

2007

Language:

english

File:

PDF, 2.96 MB

english, 2007

14

Women outperform men in collegiate sales competitions: Are womenâs sales skills better than menâs?

Inks, Scott A., Borders, Aberdeen Leila, Lester, Deborah H., Loe, Terry W.

Journal:

Journal of Global Scholars of Marketing Science

Year:

2020

File:

PDF, 1.35 MB

2020

15

Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina

Guion, Deirdre T, Scammon, Debra L, Borders, Aberdeen Leila

Journal:

Journal of Public Policy & Marketing

Year:

2007

Language:

english

File:

PDF, 88 KB

english, 2007

16

The online environmentâs adverse effect on the sustainability of the retail workforce

Harris, Kendra L., Harris, Kimberly N., Borders, Aberdeen Leila, Anderson, D. Augustus, Lester, Deborah H.

Journal:

Journal of Global Scholars of Marketing Science

Year:

2020

File:

PDF, 1.42 MB

2020

17

The return on trade show information (RTSI): a conceptual analysis

Bettis‐Outland, Harriette, Cromartie, Jane S., Johnston, Wesley J., Leila Borders, Aberdeen

Journal:

Journal of Business & Industrial Marketing

Year:

2010

Language:

english

File:

PDF, 210 KB

english, 2010

18

[IEEE 2013 46th Hawaii International Conference on System Sciences (HICSS) - Wailea, HI, USA (2013.01.7-2013.01.10)] 2013 46th Hawaii International Conference on System Sciences - Into the Mind of the Seller: Using Neurophysiological Tools to Understand Sales Techniques

Randolph, Adriane B., Borders, A. Leila, Loe, Terry W.

Year:

2013

Language:

english

File:

PDF, 248 KB

english, 2013

19

Sales manager support: fostering emotional health in salespeople

Kemp, Elyria, Leila Borders, Aberdeen, Ricks, Joe M.

Journal:

European Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 130 KB

english, 2013

20

Customer‐initiated influence tactics in sales and marketing activities

Matthyssens, Paul, Leila Borders, Aberdeen

Journal:

Journal of Business & Industrial Marketing

Year:

2006

Language:

english

File:

PDF, 270 KB

english, 2006

21

Why build sustainable relationships with customers? - The effects of âAmbassador Programâ

Aoki, Kei, Tudor, R. Keith, Borders, Aberdeen Leila, Lester, Deborah H.

Journal:

Journal of Global Scholars of Marketing Science

Year:

2020

File:

PDF, 1.63 MB

2020

22

Sustainability by design: why firms and institutions do it

Borders, Aberdeen Leila, Lester, Deborah H.

Journal:

Journal of Global Scholars of Marketing Science

Year:

2019

File:

PDF, 1016 KB

2019

23

Rationale and strategies of Latin American companies entering, maintaining or leaving US markets

Vasquez‐Parraga, Arturo Z., Felix, Reto, Leila Borders, Aberdeen

Journal:

Journal of Business & Industrial Marketing

Year:

2004

Language:

english

File:

PDF, 130 KB

english, 2004

24

High‐tech or high‐touch positioning for the regional business market: the case of County Community Bank

Kennett, Pamela A., Sneath, Julie Z., Leila Borders, A.

Journal:

Journal of Business & Industrial Marketing

Year:

2004

Language:

english

File:

PDF, 544 KB

english, 2004

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